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Hong Kong – SEAPRWire categorizes the components of a press release, which can be roughly divided into 6 parts. Below, we’ve broken down each essential piece and how users can implement it expertly into users’ company’s news release format:

1, Headline

Just as a newspaper or journal seeks to immediately captivate its audience through a concise, compelling headline, so too should a news release. An effective news release headline is straightforward, engaging, and inclusive of the news release’s objective.

2, Summary

The summary should state the key points, touching on who, what, where, when, and why. In doing so, the summary provides the gist of the story users want to share with readers. However, it’s important not to give everything away in the summary. Users still want to entice readers to dive into the body of the press statement.

3, Date and Location

Including the date and location of users’ company’s news release is crucial as it gives it a sense of immediacy.

Generally, the date and location appear just before the first line of body text, separated by an em dash with spaces. The dateline should capitalize the entire city, abbreviate the state, and give the full date. It should look something like this: New York, NY., January 14, 2022 — First line of body text.

4, Body

As the main component of the news release, the body should be concise and engaging. The body expands on the information provided in the summary, fully articulating the release’s key points. Like a resume, the body works best when it packs a short, yet powerfully informative, punch. As such, limit the body of the news release to one page.

5, About Us

It provides an overview of the company, specifically highlighting the company’s objectives and operations.

6, Closing

When it comes to how to end a news release, the closing isn’t so much a section as it is an indication that the release has reached its conclusion.

Crucial Tips for Every News release

When crafting users’ company’s news release, you’ll want to make sure that it’s professionally positioned, informative, and concise. As such, we’ve outlined a few news release best practices to ensure that users’ news release is sharp and effective:

Be careful not to turn users’ article into clickbait by overinflating the details in users’ headline.

Be succinct. As a general rule, headlines composed of fewer than ten words work best. You’ll also want to make sure the summary and body of users’ news release are concise.

Be mindful of grammar and syntax. Capitalize the appropriate words and use the appropriate punctuation. Exclamation points should be avoided to evade emotional language or leanings.

Use an “inverted pyramid” organization structure in the body of the release. This means arranging the information from most important to least important.

Include at least two quotes from key stakeholders. Quotes are important because they provide an easily digestible source of information for reporters and a human touch to the announcement.

Break up long chunks of text into smaller paragraphs. In general, paragraphs of no more than 2 to 3 sentences are more digestible to readers.

As a distribution newswire, SEAPRWIRE TEAM connect users’ news release to stakeholders within their online newsroom and offer full editorial reviews and targeting and analytics reporting on users’ news release at flat-fee pricing.

About SEAPRWire

SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian …

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